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Our Story

Our Story

Our story started way back in 1998 when there really was a gap in the UK market for colourful fun baby shoes that stayed on and I made my first ever pair at our kitchen table.

As the business has grown so has my family and I’m a Granny now. Fast forward 20 odd years we are still one of the few UK manufacturers who specialise in luxury baby shoes and accessories. Inch Blue has become a well-known and trusted brand with stockists and happy customers all around the world. 

Over the years the UK market has become flooded with similar shoes (sadly lots of our designs are blatantly copied) mainly imported from China and sold online so I’ve never been prouder of our UK heritage. When you buy from us you are supporting British design and manufacturing.  I’m very grateful and so are all the team. THANK YOU!

Inch Blue HQ is nestled in the Welsh countryside where our lovely team hand make and pack your orders with love and care. We’ve built our impeccable reputation over the years because we’re passionate about everything we do so our quality and customer service stand out. Our customers talk about us spreading the word and come back again and again with confidence. When your first customers are now buying shoes for their grandchildren it’s impossible not to feel proud!

All our products are designed and handmade ethically starting with the materials we use to the packaging we send them in. We are 100% plastic free and our leather is free from toxic chemicals which could irritate skin or be ingested. 

Our leather is buttery soft and the shoes are designed to provide the best start for babies and toddlers as they imitate barefoot walking and also stay on little feet. 

Our mission is to educate everyone on the importance of good foot health so our foot health is worth a read! 

We’re always happy to answer your questions. Send your message through the contact form and we’ll get in touch. 

I remember so clearly the first time I saw a baby wearing my shoes and the excitement was off the scale! I still get a buzz when you send in your photos so please keep them coming as it makes me very happy! 

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